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Paid UA budget is doing two jobs. It should only be doing one.
Every campaign without organic data does two things at once: testing creative and buying users. Paying platform CPMs to learn which hook lands is an expensive way to run experiments. With paid, you are paying for learning and distribution at the same time.
We flip the order. Organic proves which hooks convert, for about $15 per creative. Paid scales only the winners, entering Spark Ads with social proof already attached and CPM dropping 30-60% as a result.
