Stop running Paid Ads to find your winners.

Every campaign without organic data does two things at once: testing creative and buying users. Paying platform CPMs to learn which hook lands is an expensive way to run experiments. At $20-35 CPM, you are paying for learning and distribution at the same time.

We flip the order. Organic proves which hooks convert, for about $20-35 a test. Paid scales only the winners, entering Spark Ads with social proof already attached and CPM dropping 30-60% as a result.

Run 10 creator accounts. Each creator posts 14 videos a week, cross-posted across TikTok, Instagram Reels, and YouTube Shorts. At $20,000 a month, the effective CPM is $2.28. Paid channels often sit around $20-35.

These are not the same type of CPM. Ours is spend divided by organic views. Theirs is what you pay to reach someone who did not ask for it - The gap is 10x.

TikTok's average engagement rate is 2.80%. Instagram Reels: 0.65%. YouTube Shorts: 0.30%. More signal per post means faster learning. Faster learning is the whole game.

Studio-produced content performs 47% worse than native UGC on TikTok. The algorithm learned to tell the difference between an ad and a recommendation.

Most in-house teams run 3-5 creative tests per week. That is 12-20 a month. By the time a pattern shows up, three months have passed and a third of the budget is gone.

We run 10-20 micro-creators, each posting 14 videos a week across platforms. At the start of every week, each creator gets a new brief drawn from our 500K+ hook database. That puts 90-250 live format tests running at any given time.

1. 1
   WEEK 1:

   Creator sourcing

   We recruit 10-20 micro-creators matched to your ICP niche. Contracts name you directly. Accounts register under your brand login from day one.

2. 2
   WEEK 2:

   Warmup

   Fresh accounts post watch-time-friendly content to establish algorithmic standing. No product posts yet.

3. 3
   WEEKS 3-14:

   Format testing

   14 videos per creator per week, cross-posted across TikTok, Instagram Reels, and YouTube Shorts. Winners are flagged within 48 hours.

4. 4
   ON SIGNAL:

   Spark Ads

   When a format proves itself organically, it moves to paid with existing social proof attached. CPM drops because the market already validated it.

5. 5
   ONGOING:

   Permanent library

   The creator contacts, posting history, content library, and learnings stay with you after the engagement ends.

The algorithm already validated the content. The audience already proved it is real. When it runs as a Spark Ad, it does not look like an ad, because it is not one.

The instinct is to go bigger. More followers, more reach, more downloads. It does not work like that at the conversion layer.

A creator with 500K followers in general wellness gets a different audience than one with 20K posting exclusively about calorie tracking apps. The second creator's audience is your exact ICP.