How involved is the process?

We keep this low touch. We collect what we need to start making content. Every week we do an async check-in to share results and optimize.

Can I select my creators?

Yes. We work together to select the best creators for your campaign based on your app niche and target audience.

Does this strategy work for all apps?

UGC campaigns work best with consumer-facing apps. We only move forward if we are confident your app will succeed.

What results can I expect?

On average, our UGC campaigns deliver around a 1 percent conversion rate from views to downloads. Performance depends on your app's UI, creative testing, and TikTok's algorithm.

TECH UGC MARKETING SERVICES

12-week viral growth for your App

We drive downloads for your app with top 1% of micro-creators and upto 5x lower CPM than paid ads.

Book a FREE Strategy Call See our case studies

Trusted by growth teams launching hundreds of viral videos

Proof from recent work

180M+

views from TikTok Fractional Ambassador

Adworkly client report, 2025

5x

better ROI than influencer campaigns and paid ads

Adworkly performance review, 2025

36M

Views on Instagram Reels for DormParty

Adworkly case study, 2025

Source: Adworkly client reporting, updated 2025

How We Turn App UGC Into Viral Videos

01.

Strategy Call

Product audit

We review your app and identify features that resonate on TikTok. We build a strategy around creative angles that drive installs.

02.

Creator Selection

Hand-matched creators

We connect you with vetted creators from our network. Every creator matches your campaign context to ensure posts feel authentic.

03.

Campaign Launch

Track and optimize

Your campaign launches with live tracking. You see which videos perform and drive installs. We optimize creative direction and scale what works.

UGC vs Influencer campaigns

UGC Creator Campaign

•Under 500 followers per creator
•New accounts created per brand
•1,200+ unique pieces of content
•Ongoing training and weekly optimization
•Feels organic, like a friend's recommendation

Traditional Influencer Campaigns

•10,000+ followers
•Established accounts promoting multiple brands
•1-2 unique pieces of content
•One-off brief with minimal guidance
•Feels like an ad

Frequently Asked Questions

TikTok Campaign ROI Calculator

Organic UGC Campaign ROI Calculator

Calculate your potential investment return based on views, conversion rate, and customer lifetime value.

App Category

Creator Team Size

Campaign Budget (USD) (3 Months)

Projected Views

View-to-Install Conversion (%)

Platforms (display only)

TikTok

Instagram

YouTube

Campaign assumptions

Videos: 1,680 (creators × 14/week × 12 weeks)

Platforms: TikTok, Instagram, YouTube

Projected ROI

3.47x

CPM

$3.60

Installs

125,000

CPI

$0.72

Campaign Cost (3 Months)

$90K

Estimated Revenue (Year 1)

$300K

What's Included

We hire highly trained creators for your campaign
Strategize and find winning formats
Scale what works and track performance
Weekly async check-ins and optimization
Creator selection tailored to your app niche
Results show up in 5 weeks

* Projections based on conservative estimates from typical UGC creator campaigns. Actual results vary based on your industry, product–market fit, and campaign execution. Installs and conversion rates are based on strategic content placement and creator performance.

Ready to Launch Your UGC Campaign?

Connect with top creators who produce authentic content that drives installs.

Book a FREE Strategy Call